AI in Real Estate: Shifting from Tech-Enabled to AI-Empowered Sales
The real estate industry has often been seen as resistant to change. Many traditional processes persist. Innovation sometimes struggles to take hold.
However, a new wave of transformation is now arriving. It is powered by artificial intelligence (AI). This marks a significant shift for real estate professionals.
As discussed in the accompanying video with industry leader Ryan Serhant, the focus is moving. We are moving from mere tech enablement to true AI empowerment within real estate.
Embracing AI for Unprecedented Market Share Growth
For decades, growth in real estate hinged on technology. Companies used the internet effectively. They created better listing ads. They sourced more buyer leads.
This tech enablement was a strong foundation. It helped build significant market share. Yet, AI introduces a new paradigm.
The next twenty years will be different. Market share will be gained through AI empowerment. This requires a mindset shift from agents and brokerages.
The Core Difference: Empowerment Over Enablement
Many competitors focus on adding more screens. They create more buttons. They mask chatbots as innovation.
This approach often increases complexity. It does not simplify an agent’s day. True AI empowerment aims to reduce this screen time.
It frees agents. They can focus on high-value activities. It gives them more time for human connection.
Automating the “Boring Work” with AI Recipes
A significant portion of an agent’s day is consumed by administrative tasks. These are often called “boring work.” These tasks can take up to 60-70% of an agent’s time.
This leaves only 30-40% for actual selling. Selling involves meeting people. It means building relationships. It means networking.
AI solutions like Serhant’s “Simple” service change this. It acts like an “Instacart for work.” Users do not care how work gets done. They only care that it is completed.
What AI Can Do: Practical Examples of Real Estate Technology
The “Simple” service uses AI “recipes.” Currently, there are 18 such recipes. These are designed to replace tedious tasks. This agent empowerment is highly valuable.
Imagine meeting a potential client. You tell the AI their name and a few details. The AI then springs into action. This kind of real estate technology streamlines processes.
It can find their property. It can price it. It can locate public email addresses. It can even schedule follow-up calls. This automation saves crucial time.
Furthermore, it retrieves comparable market analyses (CMAs). It sets up property showings. It handles all backend data work. It generates social media content. It manages email inboxes. These tasks, once time-consuming, are now automated, boosting agent productivity.
Reclaiming Time for Human Connection
Real estate remains a highly personal business. It involves a client’s largest investment. This is an emotional transaction.
Clients desire a personal connection. They want a trusted advisor. They do not want to interact with a screen for sensitive matters.
AI enables agents to provide this. It consolidates repetitive tasks. Agents gain more time. This time is then spent with clients.
They build deeper relationships. They offer more personalized attention. This includes understanding nuanced preferences, like preferring the Upper East Side over West Village. Client relationships are strengthened.
Expanding Opportunities in Real Estate
Historically, technological advancements did not replace workers. Instead, they transformed roles. They created new opportunities.
The internet did not eliminate jobs. It created new ones. It connected more people. AI is expected to follow a similar path.
AI can remove barriers. It allows more diverse individuals to enter real estate. Consider agents with physical disabilities. Many physical demands of the job could be automated. This opens the profession to a wider talent pool. This is a profound social impact. It benefits both individuals and the industry as a whole.
Brokerage innovation like this also ensures that real estate remains a viable career for many. Military veterans, for example, can find a welcoming path. Education and AI empowerment make a significant difference.
Navigating the Future: Risks and Differentiation
New technologies always bring new risks. Fraud and fake listings are concerns. These issues existed even before AI.
Rules and regulations evolve. They adapt to new advancements. This helps to mitigate risks. Increased transparency often follows innovation.
As AI in real estate becomes widespread, differentiation becomes key. If all agents use AI, all will be incredibly smart. Expertise levels might equalize.
The “game of attention” then takes center stage. Agents must effectively capture attention. They must build their personal brand. This was true when Ryan Serhant pioneered property tours on YouTube. It is even truer now.
The future of real estate agents depends on embracing AI empowerment. They must leverage it strategically. They must remain focused on human connection and capturing attention.
